We get asked often why Digital Crosshairs 1000 is not sold at Bass Pro Shops, Cabelas, or other big box retailers. Here’s the reason.
If we sold at big box retailers they would want a 40% or greater discount from us which would result in a higher cost to you.
Ever wonder why these stores have such a liberal return policy? When you return something they just send it back to the manufacturer and don’t pay for it. It mean nothing to the retailers bottom line but for a small manufacturer it really hurts. We all know people who buy from Walmart, use it for a while and then take it back. We have a return policy that let’s you try our product on your scope to see how it works, but this is just for a limited period of time after you receive it.
Those “Black Friday” sales you love are not just supported by the store, the manufacturer has to chip in also. We rather give you a fair price all year than boost our price so we can reduce it seasonally. These sales are often only possible because of very low cost offshore manufacturing.
Speaking of being a small U.S.A. based manufacturer, most of these big retailer want their suppliers to lower the cost/price as low as possible which means manufacturing offshore, probably China. Digital Crosshairs is made by Digital FOV, LLC which is a U.S.A. based company and we plan to stay that way as long as possible. As long as we don’t have to give half our profit to Walmart or another retailer, we can stay U.S.A. based.
So if you don’t see us at Bass Pro Shops, Cabelas, The Night Vision Guys, or Optics Planet this is why. We are small and trying to give you the best price and service on a quality product.
Digital FOV, LLC is a small company in Stone Mountain, Georgia and we are alright with that. Call us up and say hello or ask about our night vision products. Guarantee you will speak to a real person every time.
